With increasing numbers of consumers and businesses utilising telecommunications,
deploying effective telecom marketing strategies is essential if your organisation wants to cut through the digital noise and stand out in today’s fast-paced market.
Statistics show how deep the telecom marketing opportunity goes with more than 80% of the world’s population owning a smartphone.
With so many of us connected via our mobile devices, today’s businesses cannot afford to ignore the potential of telecom marketing. Here, we’ll explore the best telecom marketing strategies and how telecommunications recruitment services can help you on your journey to business success.
What is telecom marketing?
Telecommunications marketing is a form of marketing using the huge range of communication channels now created by new technologies. From traditional mobile and landlines to messaging services such as Whatsapp and Apple’s Facetime, there are myriad different ways for companies to create campaigns to generate new revenue and enhance customer loyalty.
Some telecommunications marketing channels include:
- Social media marketing
- Email marketing
- Content marketing
- Pay-per-click
- Search engine marketing
What makes a successful telecom marketing campaign?
Effective telecom marketing campaigns are usually judged to be successful if they help a company grow. Many businesses measure their success with agreed milestones around its strategy. They can be:
- Increasing sales
- Expanding a customer-base.
- Developing greater social media reach
Any telecom marketing campaign that supports the realisation of these aims is a successful one.
Telecom marketing strategy 1 – Use data analytics for greater insights
Data is often referred to as the oil of the 21st century. Whether this is true or not, there’s no doubt that using effective data analytics can help your business get deeper insight into the performance of your telecom marketing strategies.
By reviewing how customers engage with your communications, you can then adjust your strategy accordingly to increase interest and expand business reach. Organisations should aim to collect data transparently and in line with any legal obligations they need to meet around disclosure. But if used effectively, then companies should be able to access insight into audience behaviours such as how they shop, brand loyalty, the ways they engage with brands and more.
ESSENTIAL TIP:
Consider using a handy tool or dashboard to help you with your analytics. For example, a platform such as Hootsuite can help you stay on top of your social media to see who is engaging with you on these platforms.
Telecom marketing strategy 2 – Create great quality content
In the digital age where attention spans are dropping, consumers now need more than a simple ad campaign to stop scrolling and engage with a brand.
By creating quality content, a company has the opportunity to offer more than product information and position itself as a thought-leader in its sector. Through offering a targeted audience the knowledge and guidance that they need, companies can do great work in developing their reputations and building loyalty.
It’s important to consider the vast amount of content creation opportunities available too. From engaging blog posts and guides to newsletter and social media videos, everything your company creates should be on brand, of high quality and capable of turning leads into sales. Businesses need to invest time and energy into getting this right as creating poor quality content can have a negative impact.
ESSENTIAL TIP:
Video content is one of the most engaging forms to master. It leads to greater engagement and more responses than anything else.
Telecom marketing strategy 3 - Improve the customer experience
Telecoms marketing can be utilised to enhance customer perceptions of a business. Communication and customer care is at the heart of how they perceive a brand so getting this right can be a brilliant way of inspiring positivity and loyalty. With so many marketing channels available, businesses should invest in using them to effectively engage with customers. Whether it be dealing with complaints on social media to live chat conversations on a website, we’re living in an increasingly connected world and every interaction is an important stage in the customer journey.
ESSENTIAL TIP:
No matter how you engage with your customers, always remember the core of what makes for a good experience. Clear communication, value the customer and always meet expectations.
Telecom marketing strategy 4 – Tell a compelling narrative
Customers are more likely to trust your company’s brand, and ultimately make a purchase from you, if they can form an emotional connection. The best ways for businesses to do this is through telling an authentic and emotionally relatable brand story which is where your content and communication channels come in.
So how do you deal with rejection? You need to remember that the job market is a busy one and competition for great roles is tough. In most cases, you don’t know the quality of the other applicants and what you’re up against when making a submission for a post. In this scenario, you need to work on enhancing your resilience and becoming more mentally tough. This way, you’ll be more likely to take these in your stride rather than to heart.
ESSENTIAL TIP:
A recent survey shows in the contemporary age, four in five consumers are more likely to shop or buy from brands that are aligned with their own values. It’s therefore crucial for companies to wear their values in their marketing wherever possible.
Telecom marketing strategy 5 – Focus on your strengths to find a USP
Identifying a USP is essential for any business wanting to stand out from its competitors and this can come in many forms. Perhaps it’s an innovative technology you provide, a great price or exceptional customer experience. Whatever it may be will be at the core of your business, then you can broadcast more details via your narrative and quality content.
ESSENTIAL TIP:
If you are struggling to come up with your USP, then try and imagine yourself in your customer’s shoes and making decisions from their perspective. This should help you define it
Conclusion | Why Telecommunication Recruitment Services are Important
Our teams are experienced in the telecom hiring process and can help you find the right talent to design and implement new processes. By sourcing additional resources, you can access new ideas and skills to upgrade your existing telecommunications infrastructure and achieve your goals and enhanced efficiencies.
Get in touch to find out more about how our experienced telecommunications recruitment experts can help you find the best talent for your business.
