Digital Marketing Specialist

Digital Presence

• Plan and implement a digital strategy that feeds into the wider objectives of the Marketing department and the company as a whole
• Represent the company on all appropriate digital channels and maintain profiles on each one with relevant and engaging content
• Ensure that all digital channels and materials adhere to the company’s brand guidelines and align with the agreed messaging
• Campaigns
• Manage the company’s LinkedIn sponsored updates account, including designing graphics, writing content, creating landing pages, defining audiences, and A/B testing of variations in order to optimise results
• Manage the company’s Google Ads account, including researching keywords, writing ads, analysing results, and continually testing and optimising Ads for increased click rates
• Work closely with the content team to plan digital distribution campaigns around upcoming content releases
• Work with the website team to optimise website landing pages for digital campaigns and build pages around lead generation forms
• Outbound Marketing Automation
• Manage administration of the company’s Marketing Automation platform (Act-On)
• Manage and maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes
• Design, write, and send attractive, relevant, and engaging personalised outbound marketing emails designed to deliver key messaging and content to nurture contacts through the marketing funnel