Digital Marketing Specialist

Slough, Berkshire
Full Time
Job Description

The Digital Marketing Specialist oversees all digital marketing programs to generate inbound inquiries and the nurture of these to progress to Marketing Qualified Lead (MQL) status.


Key Responsibilities

Digital Presence

  • Plan and implement a digital strategy that feeds into the wider objectives of the Marketing department and the company as a whole
  • Represent the company on all appropriate digital channels and maintain profiles on each one with relevant and engaging content
  • Ensure that all digital channels and materials adhere to the company’s brand guidelines and align with the agreed messaging
  • Campaigns
  • Manage the company’s LinkedIn sponsored updates account, including designing graphics, writing content, creating landing pages, defining audiences, and A/B testing of variations in order to optimise results
  • Manage the company’s Google Ads account, including researching keywords, writing ads, analysing results, and continually testing and optimising Ads for increased click rates
  • Work closely with the content team to plan digital distribution campaigns around upcoming content releases
  • Work with the website team to optimise website landing pages for digital campaigns and build pages around lead generation forms
  • Outbound Marketing Automation
  • Manage administration of the company’s Marketing Automation platform (Act-On)
  • Manage and maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes
  • Design, write, and send attractive, relevant, and engaging personalised outbound marketing emails designed to deliver key messaging and content to nurture contacts through the marketing funnel
Experience Required

2:1 or above degree from a Russell Group of Universities.

Person Profile

Consultant Details

Salim Noorani

Job Summary

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